GIFT

Golf in Business: There’s No Getting Away From It!

Golf is an incredibly popular sport and is played on all rungs of the corporate ladder. In fact, many business people will emphatically state that they could not do business without the involvement of golf, citing it as the best and most convivial way to network and nurture relationships with customers and contacts.

Because so many business executives have a passion for golf, it’s likely that you are going to need to incorporate it into your marketing campaign in some way; the question is: how?

You could hold regular golf hospitality events. However, these are generally high-budget and most companies cannot afford to run too many of them during the course of the year. The other problem with outdoor business events such as golf tournaments is that their success is dependent on the weather, which is notorious as being a let-down.

Another idea is branded golf gifts. Many companies opt to present their important customers and contacts with token gestures from the array of promotional products available such as personalised putter covers, logo golf balls and markers. However, this way of showing a gesture of appreciation for months or even years of valuable business is hardly unique and therefore doesn’t offer an effective way of standing out above your competitors.

A powerful way to make an impression amongst business contacts is to combine hospitality with exclusive gift-giving. One way to do this is to utilise an indoor or virtual golf competition.

There is a huge selection of golf training aids out there and whilst they are aimed at serious and professional players, they can also make excellent corporate indoor golf competitions!

Providing you choose a golf training product that can be used safely in an indoor environment; is easy to set up and use and provides a scoring system to allow a competition to take place; there you have your weatherproof, indoor golf tournament! And more than this, it also acts as a high-end executive gift for your golf-loving clientele that don’t have time to get out on the course and would appreciate the chance to practice in the confines of their own office!

 Indoor golf tournaments are ideal for:

·         Client entertainment without the worry of bad weather

·         Charity and fundraising events

·         Staff team building exercises

·         Employee leaving parties

·         Adding a touch of fun to annual meetings

·         Attracting attention at trade shows or local events

·         Drawing attention at new branch openings and product launches

Golf practice aids make excellent, highly appreciated gifts for:

·         Valued customers and business contacts to show appreciation for loyalty or to celebrate a special occasion such as an award win

·         Staff achievement awards or service anniversaries

Golf is perhaps the most business-related sport! Make the most of your customer’s love for it by incorporating it into your marketing and customer relationship campaigns!

About the Author

Paul Thornley is a PGA Professional, golf coach and director of Targetline Limited. Targetline is an indoor golf competition which offers the ultimate corporate hospitality solution, encouraging delegates to interact by adding a fun focal point that helps everyone feel at ease. Targetline is also widely used by golf industry pros and amateurs worldwide as an indoor practice and training aid. It can be set up in minutes, used safely in any confined space, and is compact for storage. For more information visit: http://www.targetline.co.uk

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