GIFT

China's Toy Industry, Good Market Prospects After Five Years There Will Be A Turning Point

    China’s current toy market capacity ex-works the size of more than 20 billion yuan a year

    Statistics show that China’s toy enterprises above designated size, about 6,000 more than about 75% of the world’s toys are manufactured in China, China has become a veritable toy-producing countries; However, China is not a toy consuming country, the country’s market capacity even more than is not a toy company, foreign sales of the year. However, the industry of the potential consumer market is very promising. “When the toys become a necessity for Chinese children, China’s toy market, there will be turning point, it is estimated 5 to 10 years to achieve.” Guangdong Alpha Animation and Culture Co., Ltd. baby green division director Chen Mei on China to become a big consumer confidence in toys. The industry also pointed out that foreign brands more and more attention to the Chinese market, more and more toy companies have switched over to domestic sales, China’s toy market, the competition will surely appear in the boiling point.

    And foreign capital have stepped up to seize the Chinese market

    It is understood that, due to adopt a zero-tariff regime toy imports, in terms of cost and brand strengths on both foreign brands has played the leading role in the Chinese market, according to data has shown that foreign brands and joint venture brands accounted for nearly Bacheng market. Engaged in toy design industry Miss Liang pointed out that the sales of the world’s top 10 toy companies, including the United States, the United States and Thailand Group, Hasbro Group, Japan’s Sega, music higher have entered the Chinese market, “In the past mostly through sales agents to enter and are now in order to set up branches or representative offices in China, in the form, indicating that they are more concerned about the Chinese market. “worthy of concern is that some multinational toy giants have shifted production to China and a number of suppliers and the Mainland has established close ties, in the occupied high-end market, the market began to step up the layout of second and third line.

    China stepped up the layout in the foreign market, a large number of the domestic market of the toy manufacturer’s accession to let the Chinese toy market unprecedented excitement. Green-Mei Chen told reporters in October 2009 in the Shanghai Toy Fair also set up a museum, to the domestic market enterprises on display, showing that the demand great.

    Toy exports in the past to do a special manufacturer of person in charge Ms Cheng also said that the international financial crisis, has been You Sicheng toys sold in China, “includes not only us, a lot of peers is also true.”

    China’s toy market capacity of 20 billion yuan chao

    To attract “wolves and tigers,” is obviously the fast-growing toy market. According to industry estimates, according to toys to calculate the ex-factory price, China’s toy market capacity has more than 20 billion yuan annually, and is growing rapidly. Green-Mei Chen also pointed out that China’s toy market, consumption or gifts, or holiday spending, which is obviously foreign consumer discretionary there is still a gap. She believes that, with the number 80 after the parents, toys, children gradually become China’s consumption of necessities, “By that time, China’s toy industry would usher in the real turning point, which takes about 5 to 10 years time.”

    The industry of China’s toy market, with substantial progress in the past two years, the most obvious is the local toy companies starting to focus on independent research and development and independent intellectual property rights, a group of local toy brands also market a new blood for the deployment of market posture. O Pui is the first local toy brands. In the analysis of the current market situation, the O Pui-related charge of people believe that although the brand advantage of foreign brands, but the environment and children living abroad, after all, unlike China, foreign brands is bound to the phenomenon of lack of acclimatization; while the domestic market enterprises, while having cost advantages, but lack experience in the domestic market, it has focused on the domestic market for local brands, or a great opportunity.

   It is reported that the O Pui will soon be through the establishment of co-operation with experts in children’s education early education research center to strengthen the market and consumer research. The person in charge said, “Actually, the O Pui is of strategic significance, and our aim is not only infant toy production, but also focus on pre-school supplies, and research is a key to the deployment of child behavior.”
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Eric at Bangkok International Gift Fair – part 1